Publitas vision and milestones:

• By Dec 31, 2025 - 2.5X ARR

  • Evolve our proposition to the “single platform for shoppable content”
  • Achieve 25M ARR = 150% Growth
  • Add + 7.5M ARR new business from sales and existing customer base
    • GTM / Expansion of offering in crucial geographies. (Revenue managed per region/country)
    • 50% SQL From Marketing
  • Add + 7.5M ARR from acquisitions

• By December 31, 2027

  • Be the market leader of "Sustainable Discovery Commerce"
  • Be prepared for an IPO
  • Evolution of platform for Discovery / Shoppable content
    • Product expansion / pivot
    • Product acquisitions (buy and build)
    • Position the company strategically.
  • Achieve +100M ARR (+1B valuation)
    • 2 x revenue yearly
  • Funding

  

Research:

• https://www.userlane.com/blog/scale-revenue-to-100m-arr/
• https://www.saastr.com/chartmogul-the-best-in-saas-get-to-10m-arr-in-3-years-the-next-best-in-about-5-years/
• https://www.saastr.com/want-a-hot-job-in-saas-understand-youre-signing-up-for-triple-triple-double-double/

Introduction to the Publitas platform

Publitas enables brands to transition from print media to offer shoppers an engaging and personalized digital experience.

Every month, more than 100 million people worldwide explore brands and products on the Publitas platform which is far more sustainable than receiving paper flyers and paper catalogs.

With the Publitas SaaS product and services offering, retailers can increase the effectiveness of their publications in a sustainable way.

• Better-performing online publications leads to better-performing business results. (visitors, click-through, conversion)
• Only 5% read the type of advertising they receive through their postboxes. This waste is being caught on by regulations, prohibiting non-requested publications from being delivered in certain countries. i.e. in France see Stop Pub in 2022 - https://www.publitas.com/blog/new-environmental-laws-in-france-avoid-being-fined-for-commercial-print/
• The cost of paper is accelerating. This is having an impact on the print business and industry. For instance, Hubo BE is now reducing introducing digital & hybrid publications, reducing number of pages from the print publication due to the cost of paper, and adding digital pages.
• The paper catalog industry is worth 1 billion euros in the Netherlands alone, and environmental concerns forcing to ban on paper catalogs make this a significant market opportunity.
• The EU will roll out sustainability goals for companies, and we are trying to step into that market through technology to better measure and promote this.

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The proposition of Publitas is evolving towards becoming the go-to marketing solution for sustainable discovery commerce.

https://youtu.be/Dk5aQzAxcts

Discovery Commerce

Discovery Commerce - see what the industry says already

• if you only have 2 mins see: https://spott.ai/tips-tricks/discovery-commerce-boost-your-sales/

https://docs.google.com/presentation/d/1FYBcVic0eUE2M27omnlQ-dC0kKollYJqCeoOeXcgcmY/edit#slide=id.g2afd2370c2e_0_37