Publitas vision and milestones:
- By Dec 31, 2024 - 2X ARR - Lead (paper to) digital transformation internationally
- Achieve +15M ARR / 100% Growth rate
- Add + 5M ARR new business from sales
- Revenue managed per region/country - GTM / Expansion of offering in crucial geographies.
- Stretch goal: Add + 1M ARR by acquisitions
- By December 31, 2027 - Become the market leader of "Sustainable Discovery Commerce".
- Evolution of platform for Discovery / Shoppable content
- Product expansion / pivot
- Product acquisitions (buy and build)
- Achieve +100M ARR (+1B valuation) / IPO
- Funding
Introduction to the Publitas platform
Publitas enables brands to transition from print media to offer shoppers an engaging and personalized digital experience.
Every month, more than 80 million people worldwide explore brands and products on the Publitas platform which is far more sustainable than receiving paper flyers and paper catalogs.
With the Publitas SaaS product and services offering, retailers can increase the effectiveness of their publications in a sustainable way.
- Better-performing online publications leads to better-performing business results. (visitors, click-through, conversion)
- Only 5% read the type of advertising they receive through their postboxes. This waste is being caught on by regulations, prohibiting non-requested publications from being delivered in certain countries. i.e. in France see Stop Pub in 2022 - https://www.publitas.com/blog/new-environmental-laws-in-france-avoid-being-fined-for-commercial-print/
- The cost of paper is accelerating. This is having an impact on the print business and industry. For instance, Hubo BE is now reducing introducing digital & hybrid publications, reducing number of pages from the print publication due to the cost of paper, and adding digital pages.
- The paper catalog industry is worth 1 billion euros in the Netherlands alone, and environmental concerns forcing to ban on paper catalogs make this a significant market opportunity.
- The EU will roll out sustainability goals for companies, and we are trying to step into that market through technology to better measure and promote this.
The proposition of Publitas is evolving towards becoming the go-to marketing solution for sustainable discovery commerce.
https://youtu.be/Dk5aQzAxcts
Discovery Commerce
Discovery Commerce - see what the industry says already